Jeep Big Finish 2012

Banner Ad

Jeep’s Big Finish 2012

Every year, at the end of the season Chrysler brands like to have a big finish and go over the top with their advertising.

What did we do?

Created an awesome banner ad around the Christmas season.

How do we do that?

Comets come flying across the screen [Bang] 💥 “Most awarded SUV ever” - [Boom] 💥 “Best in-class towing” - [Kapow, really kapow?] 💥 “Best in-class driving range”

As the comets are flying across the screen, the background has the northern lights swirling around.

The comets begin to land on places on the screen…

The northern lights are twirling together…

How does it end?

With a Big Finish. The comets that have flown across the screen become lights on a tree, and the northern lights that have swirled in the background make up a tree.

Merry Christmas, 2012

Smithfield

Total Rebuild

What do they want?

Smithfield wanted, and needed a total rebuild of their website.

How can we help?

From top to bottom, we rebuilt the UX and UI for Smithfield.

How do we do that?

With testing and brand buy-in, we created a whole new look and feel to the Smithfield website.

Results

The result of the site turned out amazing. We created components that floated on the site depending on the content. And the background changed based on the season. So the site was always fluid with different looks and feelings, with cool content like recipes, etc.

Implementation

We started the site in 2013 and the general creation of it hasn’t changed much since then. It’s held up well for years.

Choice Hotels

Seasonal Promotion

Choice Hotels would have promotional advertising that they would do every winter and summer.

The promos would consist of TV, Print, Digital advertising. Based on one or two design’s for print and advertising, I would resize the rest of the advertising for all of digital and print. I’m very proud to say that I rebuilt the system of how we publish this work to take it from a 3-person/3-month project, to a 1-person/3-week project.